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Michelin acquires Wellington Partners' portfolio company Bookatable to become the European online restaurant reservation leader
Press release (PDF)
05. Mai 2015:
comScore acquires Wellington Partners' portfolio company Proximic to bolster pre-bid solutions for buyers and sellers
comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities across comScore’s products, including its Industry Trust offerings and its validated Campaign Essentials™ (vCE®) and MMX® Multi-Platform product suites. The Proximic team will be joining comScore as part of the acquisition.
Proximic offers several separate but complementary solutions for both ad buyers and sellers. Using Proximic’s solutions, buyers can create customized targeting segments using contextual data, brand protection features, keywords, phrases or sentences to target and filter the inventory that is being bid on in real time. Sellers can normalize categorization and brand protection data across all of their web sites to meet their advertiser’s targeting needs, pushing this data to their DMP for audience analysis. Sellers can also create their own programmatic packages across their inventory and share them directly with selected buyers. Proximic’s solutions are currently integrated into several publishers and demand-side platforms (DSPs), including AppNexus.
“We are excited to welcome the Proximic team to comScore,” said Mike Brown, Chief Technology Officer at comScore. “Proximic’s solutions will help us create a higher quality environment where buyers are given better context and brand protection regarding what they are purchasing, and sellers are better able to receive fair value for their inventory. Integrating technology from Proximic’s pre-bid solutions into select comScore product suites will bring benefits to the span of players in the ecosystem, providing greater transparency and enhanced data to clients to drive improved campaign performance.”
“Being able to combine our global data services and solutions with comScore’s deepens the capabilities we can now offer to our respective customers.” said Rodney Mayers, President and CEO at Proximic. “As the programmatic industry matures and expands, it’s important to have a trusted, truly neutral data solutions provider that advertisers and publishers can rely on to solve global and cross-media measurement challenges. We are thrilled to join comScore, and look forward to the great work our teams will do together.”
08. Juni 2015:
Wellington Partners is pleased to announce its investment in Dalia Research, a Berlin-based mobile survey startup
Wellington Partners and IBB-Beteiligungsgesellschaft lead Seed-Investment in Berlin-based mobile survey startup to expand analytics capacities and increase reach. Dalia Research, a Berlin-based mobile survey startup, today announced the closing of a seven-digit seed round, lead by venture capital firm Wellington Partners and the IBB Beteiligungsgesellschaft (IBB-Bet). Existing angel-investors, including WestTech Ventures, also participated in the round.
“One of the things that impressed us most was the way Dalia’s technology can be applied to generate a whole new dimension of consumer insights,” remarked Ajit Nazre from Wellington Partners. Clemens Kabel from IBB-Bet adds: “The team spirit and it´s vision are truly inspiring and convincing. We’re very much looking forward to helping Dalia grow.”
“We’re excited to have strong partners on board to scale our technology,” said Nico Jaspers, CEO of Dalia. “The rapid spread of smartphones is a game-changer in how opinion and consumer insights are generated. We want to lead this shift around the world.”
Dalia develops real-time targeting and profiling solutions for mobile market and opinion research. With a publisher-network covering over 70 countries around the world, its platform currently processes up to 3.5 million answers per day. Dalia recently won the prestigious IIeX Europe Award for the “most innovative startup” in the market research and consumer insights space.
Dalia counts some of the world’s leading research agencies, technology consultancies and think-tanks among its clients. Commenting on Dalia’s rapid growth, Dan Foreman, past president of the world association for market and opinion research (ESOMAR) argues that, “the insights industry needs disruption! I’m glad to see Dalia developing game-changing capabilities that challenge the status quo.”
Dalia will use the funds to expand its data science and engineering team and to increase its reach in emerging economies.
About Dalia Research
Berlin-based Dalia Research develops real-time targeting and profiling solutions for mobile market and opinion research. Founded in October 2013, Dalia offers one-stop access to consumer and market insights in over 70 countries worldwide. Led by technology entrepreneurs and engineers, it is dedicated to efficiency, speed and unparalleled data quality. For more information, visit https://daliaresearch.com.
About Wellington Partners
Wellington Partners is a venture capital firm that invests in early stage startups from Europe in the areas of digital media and software for consumers and enterprises. Among some of the notable investments of Wellington Partners have been companies such as Spotify, EyeEm, YPlan and Import.io.
About IBB Beteiligungsgesellschaft
IBB Beteiligungsgesellschaft (www.ibb-bet.de) provides venture capital to innovative Berlin-based companies and has established itself as a market leader in the field of early stage financing in Germany. Currently two of the funds managed by the IBB Beteiligungsgesellschaft are in the investment phase, the VC Fonds Technologie Berlin II with a fund size of 60 MEUR and the VC Fonds Kreativwirtschaft Berlin II with a fund size of 40 MEUR. Both VC funds are financed by means of the Investitionsbank Berlin (IBB) and the European Fund for Regional Development (EFRE) administered by the State Berlin.
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